At a fundamental level, every company has three things in common: Products, Processes, and People. The challenge is that executive leaders typically provide clear direction on the more quantifiable components … Products and Processes, but leave the managers on their own to come up with a solution for the more difficult, intangible component … keeping their People engaged and productive.

Ask any team leader, “What’s the most important asset in your company?” They’ll answer, Their people. Then ask them, “And what’s your biggest headache?” and you’ll get the same answer, Their people. They recognize the value and importance of keeping their staff motivated, but they need help. Ultimately, it’s the People in your company that define what’s normal - or put another way - your people define your culture.

Every company has a culture whether they know it or not, but most leaders never stop to consider their culture, where that culture came from, or worse, what they want it to be. They’ve never taken the time to define it and therefore leave it to chance. The approach to developing a corporate culture typically goes something like this:

• "I hope we can hire good people" ...
• "and I hope those people have a good attitude" ...
• "and I hope their attitude spreads through the company" ...
• "If so, we should end up with a winning culture"

It's clear that a company would never have such a casual approach to business strategy or financial planning. Likewise, world-class companies don’t leave their culture to chance. World-Class companies like Disney, Starbucks, and Southwest Airlines have made a conscious effort towards developing their desired culture, and it clearly gives them a distinct advantage in their marketplace.

• Strengthen Team Connection - Fun competition, Improved communication, Common Language, Increased Awareness of Personal Desires and Motivations  
• Team Competition (by region, department, etc.)
• Renew Sense of Loyalty - Employees feel the company cares.  Investment of time and money.  Personal life improves as well.
• Communicates a long-term commitment to improving the culture. 
• First Class Experience feels very professional and communicates a high standard of execution (customization, thorough planning and execution, high-quality feel and interaction, support, etc.).
• Increased Accountability (Employees Demonstrating Personal Responsibility)
• Scoring and Team Competition
• A strong message on the virtues of responsibility
• Reinforced Team Directives (Drive Home Key Imperatives and Objectives)
• Customization provides the ability to share company history, featured leader messages, customer service success stories, and more.
• A Winning Corporate Culture - Meta-MORE-Phosis creates a winning culture by generating:
• Greater energy
• Common experiences and languages
• An ability to embrace change/challenges
• Stronger relationships/teamwork